Data confuses me

Posted: 21/01/2018 by mandtao in Big Fashion, Big Food, Big Pharma, Freedom, Insight
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I watched this interesting talk with Russell Brand and Jacques Peretti, and am totally confused by the reference to data as being the corporate currency.

The issue is advertising as far as I understand. It has always been my practice to ignore advertising; I know it is not everyone’s practice – I often heard schoolkids singing jingles. In the talk Russell and jacques were discussing that the new big corporations are the tech giants who know your data. With this data they can tailor-make the ads that appear when you are online. I never look at ads, use ad-blockers and edit the hosts file primarily to stop their use of my bandwidth by opening new windows. I make it a rule never to click on an ad.

I understand that I might be unusual in doing this but this type of mindful consuming ought to be a common-place act of “resistance”. The corporations need our consuming but if we choose how we consume then we have some control. So I am confused.

For me the issue is mindful consuming. Firstly my mindful consuming is limited because it is not easy to buy organic food. But I have two sources and if I make the effort my veg can be organic. I cannot find “organic” meat, that is a worry. But I try to avoid factory products because of additives and preservatives. I have my car and my computer stuff but I rarely buy more than I need. Mindful consuming is sustainable, and in this world resistance needs to be sustainable. I therefore am confused.

In fact data makes them vulnerable. If they rely on controlling us through advertising yet we are consuming mindfully then they are vulnerable to a movement of mindful consuming.

I don’t live a life of consumerism but of course I do consume. But it is my money, my labour, my savings, my pension. As Russell likes to use the word “revolution”, then isn’t mindful consuming revolutionary?

I do remember getting angry when last I lived in the UK and I was forced to use Direct Debit so that they could take my money effectively from salary. I was not used to this as I used to go and pay my bills. Now I go and pay my bills. So it requires some time and effort to do this but I have some control.

This issue of data confuses me, but these people would not use it if there was no profit. But if there is mindful consuming they don’t have control. If directing our consumerism through data and advertising is the future, then organising mindful-consuming is the answer.

Look at how Israel is frightened of BDS, is this not mindful consuming? Back in the day some people did not buy South African produce, this seems common sense to me. So I am confused.

Mindful consuming is “easy”. Avoid BigFood, BigPharma, BigFashion. Consume mindfully. Organise mindful consuming. For committed comrades/revolutionaries data is something we can take advantage of through sustainable and mindful consuming.

What am I missing???

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Comments
  1. mandtao says:

    I was however amazed to hear Jacques talk about amenable CEO’s willing to change. This is ludicrous. more than likely it is CEOs presenting a caring face . but if they did act compassionately they could not be effective – they would simply be out of a job or worse. Those people are completely trapped as are all people in the system. They obviously have all the money so I am not saying we are all the same but they are not free. Freedom only comes from stepping outside the conditioning. CEOs cannot do that any more than the 99%

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